World-Class or Dysfunctional? Calculate Your Alignment Index
Richard and I have created what may be the first attempt to quantify alignment in Sales and Marketing. We kept it simple, but the calculation takes culture and process into consideration–something too...
View ArticleWere your Q1 Sales Results Helped or Hurt by Departments outside of Sales?
Richard Eppel and I recently published a white paper to shed light on the impact that cross-functional processes and behaviors have on the efficiency and effectiveness of the sales team. “The Internal...
View ArticleTop-10 Processes that Align Sales and Marketing
Below is a list of the primary processes in Sales and Marketing that the two departments need to align and keep aligned over time. These processes exist at some level of maturity and sophistication in...
View ArticleAlign to Buyer’s Journey then Flip the Switch for Marketing Automation
I recently read another great post on the Marketing Automation Software Guide. The article entitled, Close the Gaps to Close More Sales with Marketing Automation, was written by Sharon Drew Morgan who...
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